May 3-7
IPW, the largest inbound travel industry trade show held on U.S. soil, is returning to the Golden State May 3-7, 2024. We look forward to welcoming more than 1,000 international buyers from 70 countries and hundreds of media, alongside the nation’s travel industry. With Los Angeles Tourism as our host city, IPW 2024 promises to be an exciting five-day platform where we will collectively shine the spotlight on all things uniquely Californian.
To maximize the high visibility opportunity, Visit California is staging its second-ever California Plaza Activation – building upon the success of the first iteration held during IPW Anaheim in 2019. California Plaza will extend the Golden State’s singular brand of welcoming hospitality to all IPW attendees as they come and go from the L.A. Convention Center. With more than 30 partners invested in the program, this high-impact, multi-million-dollar activation will create meaningful points of connection and bring the state to life as Visit California will entertain VIP visitors and colleagues with a strategic slate of programming inspired by its Ultimate Playground brand platform.
Before the show begins, Visit California will host the annual California Caucus for all California industry members attending IPW. This is where you can hear updates on statewide travel projections, marketing campaigns and key trends from international markets to prepare for a successful IPW. During the three days of pre-scheduled Tradeshow Appointments, Visit California’s global team and the California delegation will meet with influential travel trade professionals, who develop new itineraries and product offerings in their respective markets based on IPW meetings. Visit California’s international offices will also be available to meet with California partners. Press opportunities will come to fruition at the Media Marketplace, through tradeshow appointments, and pre- and post-FAM tours.
After the tradeshow, dozens of international buyers and global media will travel beyond Los Angeles to discover firsthand what makes California the Ultimate Playground on six official Post-FAM Tours. From the beachy coast of Southern California and vast wilderness of the eastern Sierra Nevada mountain range to lush redwood forests, rolling vineyards and otherworldly desert landscapes, the action-packed itineraries will serve up an abundance of once-in-a-lifetime experiences, iconic moments and take-your-breath-away vistas. These trips are made possible by generous support from our host destinations and their local partners.
Learn more about U.S. Travel’s IPW and register at IPW.com.
