Los Angeles came alive on Friday, September 11, as Secret Room Events hosted its annual Celebrity Award Event on the spectacular rooftop patio of the iconic Petersen Automotive Museum. With the Southern California skyline providing the backdrop, nominees, celebrities, media, and industry guests gathered for an afternoon filled with beauty, fashion, wellness, food, wine, and unique brands.
The lavish gifting suite, presented by Secret Room Events with co-sponsor SKÖN, welcomed guests into a stylish environment where they could discover emerging and established brands while celebrating the accomplishments of this year’s television and entertainment nominees.
SKÖN, an award-winning clean skincare brand, showcased vegan, science-backed formulations designed to support healthier, brighter-looking skin. BAYE London brought a touch of resort glamour with its beautiful swimwear and resort collection, gifting guests pieces perfect for upcoming vacations.
Guests were also treated to wines from Broken Trust Cellars, adding to the relaxed and celebratory atmosphere.
Celebrating Hollywood’s Award Nominees
One of the highlights of the event was the opportunity to celebrate the talented nominees and entertainment professionals who have contributed to some of television’s most talked-about productions.
Jahmel Curfman and Hiro Koda were recognized for their Emmy nominations for Outstanding Stunt Coordination for a Drama Series for Stranger Things. Their work reflects the extensive planning, precision, and physical expertise required to create television’s most memorable action sequences.
Colby Lemmo, nominated for Palm Royale, was among the honored entertainment professionals at the event, representing the creative talent behind the Apple TV+ series Maxine Finds Herself.
Terry Gould, nominated for producing All Her Fault, was also celebrated for his contribution to the anthology series.
Alison Tatlock, a five-time nominee for Outstanding Drama Series, was another notable industry guest. Her extensive television credits include some of the industry’s most acclaimed productions.
Kim Estes, nominated for Big Law, and Lauren Weedman, nominated for Hacks, represented the talented performers recognized during this year’s awards season.
Casting professionals Sharon Bialy and Sherry Thomas, nominated for Best Casting Director for Pluribus, were also among the celebrated industry talent.
Monica Levinson, nominated for Love Story: John F. Kennedy Jr. & Carolyn Bessette, rounded out an impressive group of entertainment professionals being recognized for their work.
Inside the Style Lounge
The Secret Room Style Lounge featured an eclectic collection of brands spanning skincare, fashion, food, wellness, technology, pets, jewelry, beauty, and lifestyle products.
Skön — Clean, vegan skincare with science-backed formulations.
B’Luxe Clothing Boutique — Fashion-forward clothing and boutique styles.
Leavened Goods by The Leavened Box — Specialty baked goods and delicious treats.
Japanese Head Spa Co. — Japanese-inspired head spa and relaxation experiences.
The Deweffect — Beauty and skincare-focused products designed to enhance a fresh, glowing look.
Posh Pixie Handmade — Handmade, whimsical lifestyle and gift products.
Crush Sports — Sports and active-lifestyle offerings.
Beverly Hills Tennis Academy — Private tennis instruction, offering personalized lessons for players looking to improve their game.
SHAKEitCOOL — Innovative products designed to add convenience and enjoyment to everyday life.
Kenna’s Crystals — Crystal-inspired gifts and wellness products.
Souk & Wanderlust — Travel-inspired lifestyle goods and discoveries.
BAYE London — Stylish swimwear and resort wear bringing London and South African influences to the U.S. market.
Broken Trust Cellars — Wines served to guests throughout the event.
Dr. Lori Integrative Medicine — Wellness-focused integrative health products and services.
Punaballoo — Playful lifestyle and gift offerings.
Hale Sky — Lifestyle products with a focus on wellness and everyday enjoyment.
Lunette — Innovative period-care products and wellness solutions.
Ohhh So Swag — Fun, personalized and stylish swag items.
Evoke Immersive Technologies — Technology and immersive experiences.
Heart Of The Streets H.O.T.S Clothing — Urban-inspired fashion and streetwear.
Posh Pixie Moments — Creative handmade and celebration-focused products.
Korble Smart Greeting Cards — Modern greeting cards incorporating smart technology.
The Lunette Gift Bag
Guests also left with a giant Lunette bag packed with additional products and surprises from an impressive selection of brands.
The gift bag featured Cascade Skincare, Epic Pet Health, Morongo Casino Resort & Spa, Wildflower Glow, MTK Mocktails, Merch Madness Group, Hygia’s Blue, POM DROPS Hair Styling Clay Wax In Pellet Form, AromaPier, Southern Recipe Small Batch, Noir & Nova, Bactose, Verity Collectives, LA Reunion Jewelry, Hair Creations and Skin, Ollyball, SLAPP, Hormbles Chormbles, Eyetitude, Nichols Farms, MIZU LAB, Granola Guru, KingBugagu, Billy and the Anxiety Monster, How to Love Your Anxiety and Heal, A Grown-Up Book for Your Inner Child” published by Convergence Healing
From skincare and beauty to snacks, jewelry, pet products, coffee, toys, wellness products, and lifestyle brands, the gift bag offered something for virtually everyone.
A standout was Ollyball, created by Joe Burke and recognized as a Toy of the Year winner. The colorful product brought a playful element to an already diverse collection of gifts.
A Celebration of Creativity and Connection
Beyond the impressive gift offerings, the Secret Room Events experience was about bringing together the people behind the entertainment industry — from actors and producers to casting directors, stunt professionals, creatives, media, and innovative brands.
The rooftop setting at the Petersen Automotive Museum made for an especially memorable afternoon. Guests could mingle, discover new products, enjoy wine and refreshments, and celebrate the nominees while taking in the Los Angeles skyline.
For media and entertainment professionals, events like Secret Room provide an opportunity to connect outside the traditional red-carpet environment while introducing guests to brands looking to make their mark in the entertainment and lifestyle space.
Secret Room Events continues to create a unique intersection between Hollywood, fashion, beauty, wellness, and lifestyle, and this year’s Celebrity Award Event delivered a fun and luxurious afternoon celebrating both the nominees and the brands that helped make the event memorable.
Note: Secret Room Events is not affiliated with the Emmy Awards, the Television Academy, or the Academy of Television Arts & Sciences.
