Los Angeles came alive with the excitement of Emmy Weekend, and the debut of TRAVEL by Peta offered guests an elegant reminder that the journey can be just as memorable as the destination.
The luxury travel brand officially launched Saturday, September 12, 2026, at the invitation-only Emmy Weekend Celebrity Travel Lounge in West Hollywood. Created by travel authority, publisher, and event producer Peta Phipps, the afternoon brought together Emmy nominees, past and present winners, actors, producers, creatives, and notable guests for a relaxed celebration inspired by travel, hospitality, artistry, and the glamour of Los Angeles.
The Arrival Moment
From the beginning, the experience was designed around an idea that is central to the TRAVEL by Peta philosophy: how we arrive matters just as much as where we are going.
Guests were welcomed through The Arrival Moment, a visually striking TRAVEL by Peta setting that transformed the traditional event entrance into part of the overall experience.
Rather than simply checking in and stepping onto a red carpet, guests were encouraged to slow down, take in their surroundings, and transition from the busy pace of Emmy Weekend into an afternoon devoted to discovery and connection.
“The Arrival Moment is about that beautiful transition between the journey and the experience waiting on the other side,” said Peta Phipps, founder of TRAVEL by Peta and producer of the Celebrity Travel Lounge.
That philosophy carried throughout the event.
Moving Beautifully
At the center of the celebration was the newly introduced TRAVEL by Peta collection of refined travel bags and thoughtfully designed objects for the journey.
Built around the brand’s signature philosophy, Move Beautifully, the collection combines minimalist aesthetics with practical organization for travelers who appreciate both style and functionality.
The pieces felt particularly appropriate for an Emmy Weekend audience—professionals accustomed to moving between airports, hotels, productions, premieres, meetings, and events, while still wanting their travel essentials to reflect their personal style.
The launch also demonstrated that luxury travel isn’t simply about where you stay. It can extend to the objects you carry, the way you arrive, and the experiences you create along the way.
A Taste of Casa de Campo
Adding a distinctly Caribbean element to the afternoon was Casa de Campo Resort & Villas, which served as the lounge’s title resort partner.
The renowned 7,000-acre destination in La Romana, Dominican Republic, introduced guests to the possibility of extending the Emmy Weekend experience into a future luxury getaway.
Known for its private villas, exceptional hospitality, extensive recreational offerings, and three Pete Dye-designed golf courses—including the legendary Teeth of the Dog®—Casa de Campo provided an exciting connection between Hollywood’s entertainment world and Caribbean travel.
Invited guests received personal invitations to experience the resort, making the partnership feel less like traditional promotion and more like an invitation to continue the journey.
Flowers, Comfort & Personalization
The lounge went beyond traditional gifting with interactive experiences designed to make each guest’s visit personal.
Bloom Society, an Orange County floral concierge, invited guests to select flowers and create their own arrangements to take home. The interactive experience added color, creativity, and a beautiful hands-on element to the afternoon.
For those looking for comfort after a busy awards-season schedule, Minky Couture gifted guests its famously soft luxury blankets—an indulgent reminder that sometimes the best part of travel is simply getting comfortable.
Perhaps one of the most distinctive experiences was the Katinka Aranowski Personalization Atelier. Flying in from Germany, independent artist Katinka Aranowski created personalized pieces for guests, transforming TRAVEL by Peta bags, Journey Tags, Journey Journals, and other items into customized travel keepsakes.
The live personalization brought an artistic and intimate element to the lounge and reinforced the idea that luxury can be personal rather than simply extravagant.
More Than a Gifting Lounge
What made the Emmy Weekend Celebrity Travel Lounge stand out was its emphasis on experiences rather than simply collecting products.
Each featured partner represented a different aspect of the travel experience—discovering a destination, creating something beautiful, finding comfort, or personalizing the objects that accompany us.
Together, the activations created an afternoon that felt celebratory without being overly formal, allowing guests to step away from the hectic Emmy Weekend schedule and enjoy meaningful conversations, discovery, and connection.
For TRAVEL by Peta, the event provided an ideal introduction to the brand and its philosophy.
The Beginning of a Journey
The official debut of TRAVEL by Peta during Emmy Weekend was more than a product launch. It introduced a travel brand with a clear point of view: travel should be intentional, beautiful, personal, and memorable from the moment you leave home until the moment you arrive.
With its refined collection, thoughtful partnerships, and emphasis on experiences, TRAVEL by Peta brings a fresh perspective to luxury travel accessories.
And if the Emmy Weekend debut is any indication, this may be just the beginning of an exciting journey for Peta Phipps and the TRAVEL by Peta brand.
After all, the philosophy says it best: Move Beautifully.
Disclosure: The Celebrity Travel Lounge is an independently produced event and is not affiliated with, endorsed by, or sponsored by the Television Academy or the Emmy Awards.
